- 1 Top Ten Reasons Why Your Email Bounce
- 1.1 1) Hard Email Bounce
- 1.2 2) Soft Email Bounce
- 1.3 3) Transient Email Bounce
- 1.4 4) General Email Bounce
- 1.5 5) Blocked Email Bounce
- 1.6 6) Out of Office/Auto-Reply
- 1.7 7) Unsubscribe Mail Message
- 1.8 8) Virus Found Notification
- 1.9 9) Mail Address Change Notification
- 1.10 10) Mail Challenge/Response
- 1.11 Best Email Marketing Tool
Top Ten Reasons Why Your Email Bounce
Ignoring Your Email Bounce Rate If you’re sending e-mail, you can bet some of it is bouncing. You need to be aware of not only how many messages are bouncing but why they are bouncing. Finding out how much e-mail is bouncing. why can be as simple as checking your mail server logs. Most hosting accounts provide them as well as a tool to view them.
Mail bounces for a lot of reasons, and knowing why yours is not reaching its intended audience can help you keep your mailing list clean and responsive. Although there is supposed to be a uniform list of bounced mail reason codes and far too many ISPs have created their own versions. That’s why I’m going to provide you with the reasons why mail bounces and not the codes that you might find in your mail log.
1) Hard Email Bounce
This is dead mail It can’t be delivered now or later. This kind of bounce usually means that the person no longer has that e-mail addressr. The mail server at that domain no longer exists and These dead addresses should be removed from your list right away. If the addresses belong to customers and you have their phone numbers. there’s nothing that says you can’t call and invite them to re-subscribe.
Even if that person’s number is on the National Do Not Call List. you have an existing or preexisting business relationship. That means you can legally call the person up until the point that he or she asks you not to call anymore.
2) Soft Email Bounce
This type of E-mail bounce indicates that the mail could not be delivered at the moment but it might be possible to get the message delivered at some time in the future. Its is a common bounce message that is sent when someone’s mailbox is full. You should continue to mail this address for two or three more cycles and monitor the progress.
If it finally gets delivered, you’re all set. If it continues to bounce, there is either a more serious problem that isn’t being reported correctly by the ISP. or the user has abandoned that mail account.
3) Transient Email Bounce
A Transient E-mail Bounce is a message often generated by the sender’s e-mail server. Its indicates that a particular message could not yet be delivered but that the server is still trying. Usually a Transient Bounce can be safely ignored.
4) General Email Bounce
A General E-mail Bounce message could be either a hard or a soft bounce so there is no way to tell. This bounce notice is usually created by older mail systems that did not report the difference between the two types of bounces. Handle this address the same way you handle a Soft Bounce.
5) Blocked Email Bounce
This message usually means that the recipient’s mail server is not accepting mail from your mail server. This might be because your address is on the mail recipient’s personal block list, or the ISP has blocked you as an undesirable sender for some reason. This isn’t good news in either event.
If the user has blocked you then you might as well delete the address. However, if the ISP blocked you then you need to contact the ISP directly and find out why.
You might find out that you’re on one or more of the spammer’s black lists that ISP uses to create mail filters. You might find out that there is something in your e-mail messages that trigger the ISP’s SPAM filter.
6) Out of Office/Auto-Reply
This type of message is generated when a user has activated the Out of Office feature of his or her e-mail client. Out of Office messages aren’t actual bounces. They usually indicate that the receiver has your message in his or her inbox. but they’re not available to read the message right now.
7) Unsubscribe Mail Message
These are also not bounces then this kind of things indicate that your reader is no longer interested in hearing from you delete the address.
8) Virus Found Notification
Either the e-mail you sent had a virus. but something about that e-mail fooled the mail server into thinking you had one. If you’re getting a lot of these from different ISPs. chances are the problem is on your end. If there are few and far between or isolated to just one ISP and your e-mail is probably clean. Investigate and take whatever action is appropriate. Keep the email address active in the meanwhile.
9) Mail Address Change Notification
This is a courtesy notification that the user’s address has changed. Even though you are being provided with the new address, you can’t automatically update it and start mailing. You’re going to need to contact the subscriber at the new address and give the subscriber a link to re-subscribe. Don’t mail a second time if the subscriber does not respond.
10) Mail Challenge/Response
This type of message means that the subscriber is managing his or her e-mail using a “white list” or a list of approved senders. Usually a message of this type will also contain a link that you can click to add yourself to that person’s list. If one is present, click it and jump through the hoops.
Taking down Your Landing Page and Other E-mail-Connected Items Too Soon It can sometimes take a few weeks for someone to get around to reading. your e-mail for any number of reasons including illness or vacation. If you take your landing page down too soon or you delete any supporting graphics that the e-mail needs. you’ll lose sales Don’t be in too much of a rush to end the campaign.
If the mailing you sent included a time-sensitive offer, leave the landing page up for a few weeks or more after the campaign ends. Simply replace the content on the landing page by Saying. “you are sorry that they missed the offer” and keep checking their mail for new ones. This will keep you from alienating or confusing your customer. It also allows you to reinforce to your customers that your time limits are real. They’ll respond quicker next time.
Best Email Marketing Tool
Checkout Recent Post